USING OUR TALENTS FOR GOOD: THE BENEFITS OF DOING PRO BONO WORK

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Do we as agencies and communicators, have a moral imperative to use our talents to help make the world a better place and to help non-profit companies succeed?

The benefits of doing Philanthropic work are rarely financial. But they are tangible. And real. And important.

Come join us for our August luncheon as we explore the benefits of doing pro-bono work with three award-winning Dallas agencies who will showcase their creative and discuss why they take the time and make the investment to help others.

Angelo Antoline
President I Creative Director
Since starting mundayMorning, Angelo has been tireless in his community efforts. He has provided as needed pro bono professional design and creative marketing for the Chandler Jackson Foundation and to the KebbSmiles Foundation. Angelo also created the marketing material for the Bridge of Relief that provided assistance to families in the Dallas area who were displaced due to Hurricane Katrina.

Angelo was previously a Board Member of Project Playhouse, the Home Builder’s Association of Dallas charity Foundation and has assisted Project Playhouse annually by providing pro bono advertising items including the event brochure and brand messaging.

For all of his pro bono efforts, the most significant has been the CreateAthon – a 24-hour blitz of creative and marketing solutions held on January 29 & 30, 2009 for the benefit of eleven DFW Area non-profit [501(c)] organizations. At the end of the 24 hour period, all eleven non-profit groups received the output of the mundayMorning work – which included: Web Sites, Brochures, Billboard Designs, Print Ads, Logo’s and Marketing & Public Relations Plans. 33 total projects were completed within the 24 hours.

Diane Seimetz, Partner
The Launch Agency

One of the three founding partners of Launch, Diane set up shop as an “intrapreneurial” effort in 1999 at IPG agency T:M (formerly Temerlin McClain) Advertising Dallas. The group developed high-profile campaigns successfully launching such ventures as online dating Match.com, the Paris Hotel Las Vegas, American Airlines’ AA.com, Hotels.com and Groceryworks.com. Additional Launch clients include Sam’s Club, Park Place luxury car Dealerships, smart car USA, Rent-A-Center and Promised Land Dairy among others, as well as nonprofits Children’s Advocacy Center of Collin County, The Rise School and Susan G. Komen for the Cure.

Creative Director and writer by trade, Diane started advertising life in 1986 at Tracy Locke, Dallas, where she worked on such clients as Frito Lay Doritos, Tabasco Pepper Sauce, The Dallas Morning News, KinderCare, Borden Dairies, Philips Petroleum and FootAction USA. Her subsequent 9 year tenure at Temerlin McClain included creative efforts for clients American Airlines, JCPenney, Subaru of America, Blue Cross Blue Shield of Texas and United Way of America. She has garnered awards from the One Show, International Festivals, ADDY and Effie competitions, and is a frequent contributor to national publications on marketing to women and families.

Diane has two kids in college, 3 miniature dachshunds, 2 feral cats, one gecko and very few naturally-colored hairs left on her head.

Elba Intriago, Account Director
iNSPIRE! Elba Intriago is a director for iNSPIRE!, a minority owned, full-service advertising agency focused on connecting with the Hispanic consumer. In her role, Elba leads the strategic direction of the Hispanic consumer segment for McDonaldÕs in 38 markets, with a heavy focus on the emerging bicultural youth market.

Elba has a deep breadth of experience in marketing to Latinos.ÊShe has worked on the advertising sales side with a client portfolio consisting of the largest Latin American banks in Brazil, Argentina and Peru.Ê Her inaguration into the business world was at Wall Street in the fast-paced world of trading for Merrill Lynch followed by a stint at Nomura Securities with the Latin America desk.

By moving from NYC to Miami - the Ògateway of Latin AmericaÓ - Elba was able to get really up close and personal with the Latino market both in the U.S. and abroad by selling advertising to U.S.-based clients targeting Latin American B2B and consumers. At Attachmate Software she was part of the team that managed marketing andÊadvertising for the Latin American and Caribbean regions.ÊPrior to joining iNSPIRE!, she worked for Ornelas & Associates handling clients like Anheuser-Busch, ALLTEL and Ocean Spray.

Brian Nadurak, Principal
Click Here

Brian, a native Calgarian (that’s in Canada), graduated from the University of Calgary/Alberta College of Art. Then, in an effort to accumulate even more sheepskin, he went on to graduate from the Art Center College of Design in Pasadena, California, with a bachelor’s degree in both advertising and design. He started working with The Richards Group immediately thereafter.

After years of working on such award-winning campaigns as Motel 6, Pilgrim’s Pride, Southwestern Bell Mobile, PrimeCo, and Pizza Hut, Brian took a leap into the future and never looked back. He realized the potential of the Internet before most everyone else did and helped launch Travelocity (which the agency has to this day) and a whole bunch of dot-coms that may or may not have survived. As Click Here’s creative director, he now oversees the great work produced on behalf of such notable clients as Hyundai, The Patrón Spirits Company, the Florida Department of Citrus, Michaels, National Pork Board, Thomasville, Chick-fil-A, and Fruit of the Loom.

Over the years, Brian’s work has either been honored by or appeared in Communication Arts Design and Advertising annuals, The One Show, the CLIO Awards, New York Art Directors Club, Radio Mercury Awards, the Effie Awards, the Webby Awards, and the DFW Interactive Marketing Association.

Brian’s greatest offline achievements are his son, Macullen, and his work on behalf of inner-city kids through the Heroes Organization.

Online event registration closes at noon on Monday, August 9th. Requests received after that time will be subject to walk-up pricing.

When:
Tuesday, August 10, 2010 11:30 AM -1:30 PM

Where:
Doubletree Hotel Campbell Centre
8250 N. Central Expressway, Dallas, TX 75206

Register today!